Month 1: SEO and Search Marketing
Our 3-month Digital Marketing course starts with the foundation of all digital marketing — getting found on Google:
- Keyword Research: Using Google Keyword Planner, Ubersuggest, and Ahrefs for finding profitable keywords
- On-Page SEO: Title tags, meta descriptions, header structure, internal linking, image optimization
- Technical SEO: Site speed, mobile responsiveness, sitemap, robots.txt, schema markup
- Off-Page SEO: Backlink building, guest posting, local SEO, Google Business Profile optimization
- Google Search Console & Analytics: Tracking rankings, traffic analysis, and performance reporting
Practical project: Each student audits and optimizes a real local business website during this month.
Month 2: Social Media and Paid Advertising
- Social Media Marketing: Content creation strategies for Instagram, Facebook, LinkedIn, YouTube
- Meta Ads (Facebook/Instagram): Campaign setup, audience targeting, ad creatives, budgeting, A/B testing
- Google Ads: Search ads, display ads, YouTube ads, shopping ads, remarketing
- Content Marketing: Blog writing, video scripting, infographic creation
- Email Marketing: Campaign design, list building, automation sequences
Practical project: Students run a live social media campaign for a real or simulated business with a small budget.
Month 3: Web Design and Portfolio Building
- WordPress Website Building: Theme setup, page builders, plugins, e-commerce with WooCommerce
- Landing Page Design: Conversion-focused page design principles
- Basic HTML/CSS: Understanding the code behind websites
- Canva & Design Tools: Creating professional social media graphics, logos, and marketing materials
- Portfolio Project: Build a complete digital marketing portfolio website showcasing all projects
By the end of Month 3, every student has: a live portfolio website, 3+ campaign case studies, and the ability to offer freelance digital marketing services.
Ready to Start?
Enroll in Digital Marketing Course Today
Hands-on training in Chandkheda, Ahmedabad. Expert faculty. 100% placement assistance. New batches every week.